To the driven online business owner…

Let’s send emails that connect with your crowd & bring you more sales

Get custom email marketing services that provide true value and automate selling in your business. So you can grow your revenue — and feel good about how you show up in the inbox

🗣️“Average ROI for $1 spent on email marketing is around $37.”

Yeah, you’ve heard that before. But prioritizing email still feels tough, because:

• You don’t know where to start. Or maybe you already have an email list, but it’s not generating sales like it could be.

• Technical issues get in the way of making meaningful progress with email marketing. Maybe you land in spam, or you can’t figure out why folks aren’t clicking your links.

• You struggle to strategize for promotions. You’d love a better approach to build excitement for new offers and make the most of the interest you drum up.

Your offer is great. 

Your subscribers want to hear from you.

So here’s my question:

Isn’t it time to send emails that charm your people and drive real growth for your business?

With the right strategy, email marketing can be a primary revenue driver. You just need an approach that helps you…

• Turn subscribers into buyers - Send relevant emails that empathize with your subscribers’ biggest problems and desires. Because connection drives conversions.

• Build a marketing channel that you own - With social media, a single algorithm shift can throw off your strategy. On the other hand, you own your email list. It gives you direct, one-on-one connection with your readers.

• Focus on stuff you enjoy more - Sending emails isn’t what you got into business to do. When you hand the reins to an email marketing strategist, you can get back to the things you love, knowing your strategy is helping you grow.

Oh and for context (!)

I’m Brandy Wells

Conversion copywriter and email marketing strategist for online offers and service-based businesses

I’ve served 300+ clients and written hundreds of emails to help integrity-driven businesses make more sales.

From my experience over the years, I know how hard it can feel to send regular emails that fit your brand voice and support consistent sales in your business. 

But luckily, I have something that can help…

Email copywriting

I’m a trained expert in conversion copywriting for email. I’ll handle everything from strategic storytelling to curiosity-driving subject lines and optimal link placement to get more clicks to your website.

Email marketing strategy

This is much more than writing emails. I conduct deep research on your audience and build a custom strategy around your promotions, from when to send emails, how many to send, what each should accomplish, and more.

Backend email tech support

Send the kind of emails that make them think, “Wow, you really get me” with thoughtful segmentation, tagging, and backend management of your email service provider. Plus, if you need email design, I can handle that too!

How does this work?

Wherever you are with email marketing,

I’ll meet you there.

I customize your email marketing service to suit your business. Here are some example packages to show you how this can look:

Example package 1: 

All Flows (lead to growth)

If you’re beginning your email journey, but you’ve been in business a while, this one’s for you. After researching your business, audience, and competitors, I’ll create all core email flows you need to see meaningful progress straight away.

This all-in-one package includes:

• Welcome flow

• Abandoned cart flow

• Browse abandonment

• Nurture sale flow

• Thank you flow

• Post-purchase flow

• Service review

• Win-back

• Cross-sell

• Other flows tailored to your business

I’ll write and design every email, set up segmentation based on your customer profiles, and handle the tech stuff like uploading and optimization.

Example package 2: 

Weekly newsletter retainer

Keeping your list in the loop about your latest offers can feel like an energy drain. Let me take over your weekly newsletter with fresh, engaging ideas and a healthy balance of offering value with promoting your offers.

You can expect:

• 1 weekly email

• Content calendar

• Analytics tracking & custom monthly report

• Subject and preview text options for A/B testing

• Implementation in your email provider (if needed)

• Complete round of revisions

Example package 3: 

Full-service email marketing management

If you’re struggling to keep up with email marketing, why not let an expert handle it for you? I can fully manage your email marketing efforts so everything works cohesively to bring you more sales.

Here’s how it can look:

• New flows and campaigns (with copy, design, strategy, and activation in your provider)

• Analytics tracking & custom monthly report

• Monthly segment maintenance

• List hygiene maintenance

• Updates to existing flows

• Content calendars

• Daily ESP upkeep

• List cleaning

Step 1: Explore

Kickoff & Info Gathering

We start with a questionnaire and kickoff call, where I gather the info I need from you, and develop an action plan for your project.

Step 2: Assemble

Prep & Outline

Next, I conduct customer interviews or otherwise dive into deep voice of customer research, and begin to assemble the pieces, angle, and flow of your copy.

Your Email Marketing Service Promise

You need emails that help you connect with our crowd and make more sales. 

I’m confident my email marketing services can support the progress you’re looking for. So here’s my promise to you:

During our time together, you’ll receive 100% of my attention, expertise, strategy, and all of the resources available to me to provide the best email strategy and support possible for your business.

Everything you get with your email marketing service:

✔️Custom email strategy and copywriting written in your voice, and dialed into the messages your people need to hear from you to feel ready to buy

✔️Custom email design and tech support so your emails work as hard as they can to showcase your value and make the most of your presence in the inbox

✔️3 subject and preview text lines so we can test what engages your audience and use that info to fine-tune your strategy

✔️Custom onboarding questionnaire and 1-hour Kickoff Call to make sure we’re on the same page about your goals for the project

✔️Competitor analysis & voice of customer research to make sure I zero in on where your people are, and what they need to hear from you

✔️3-5 customer research interviews or a customer feedback survey to get direct quotes from your people so I can speak to their needs in your copy

✔️Market research findings report to give you a goldmine of ideas, directly from your audience, to inform your marketing moving forward

✔️Complete round of revisions - Typically 1-2 rounds, but I’ll ensure you’re 100% satisfied before we part ways

✔️Post-project support for optimization - Send the final copy back over to me to make sure everything is ready to go live

✔️The relief of expert email marketing running on autopilot, so you know you’re making the most of the profit potential you have through this channel