Your words could be working harder for you.
Great copy builds relationships, your reputation, and your business. Reach out to find out how and discuss your needs today.
Great copy builds relationships, your reputation, and your business. Reach out to find out how and discuss your needs today.
Lock in your custom launch experience. With sales copywriting and strategy that dials in the market Research. To help you nail your Revenue goals. In a way that feels good to you.
“She took the time to understand my work and my clients to really speak with my voice and portray the depth of what I do to potential clients. I'm so glad I chose Brandy to do my copy for my new program sales page." - Christina, Owner & Coach at Christina Carlson Life Coaching
You’re overwhelmed by the sheer number of tasks involved with launching your offer. (So much copy!)
You and your team have launched many an offer DIY-style. You’re over templates and time-consuming courses that teach cookie-cutter strategies.
After past experiences, finding a launch copywriter who can sell well and nail the warm, non-salesy copy you want feels like a tall order.
What it all boils down to: You want an expert-level approach to launch your offer right. But without adding stress to your plate.
Imagine a seasoned sales strategist sliding every piece of your launch puzzle into place, with research and data to back it all up. Your best-fit launch experience will help you…
Boost sales - Because you have strategic copy to speak to your clients’ specific problems, doubts, and desires
Save time and reduce stress - With launch copy sorted, you’re free to stay firmly planted in your zone of genius while an expert handles the rest
Attract ideal clients - Your strategy works like a magnet for the people who are best suited for your offer. Meaning fewer refunds and better case studies for you.
Expand and grow your business - With marketing assets that help capture more revenue, you’re positioned to achieve the big goals you have for your business
^^ That’s exactly what the offer on this page is all about.
Authors ready to launch your book or ebook with a bang and drive significant sales.
Online course creators who want to make sure your course reaches the right audience and achieves the highest possible sign-ups.
Or anyone selling an offer online, from retreats to masterminds and coaching programs, the package on this page will support your most impactful launch.
Membership owners who want to attract and retain members with a compelling launch strategy.
Copywriter and sales strategist for coaches, course creators, and service-based businesses
I’ve written dozens of sales pages, sales and launch funnels to help integrity-driven businesses sell their offers online.
From my experience over the years, I know the best route to launching your offer isn’t a cookie-cutter set of templates piecemealed together.
That’s why I designed Launch R&R, a customizable launch copy and strategy package we can Lego-build together to create your best sales-getting launch.
“Our sessions are now booking much more consistently than they were before which has been great and those joining our waitlist have increased significantly! But more importantly I think the people adding their name to our waitlist are like REALLY good fits and that was NOT the case before. ” - Fiscal Fitness PHX, sales page client
Save yourself time and stress
with a launch copywriter who doesn’t just show up to take orders, but guides the full process of strategizing and executing your launch.
Maximize sales on your next launch
with marketing assets that combine sales psychology and research on your best-fit customer to get the best possible results.
Bring more ideal clients into your world
with copy that considers the whole buying journey, giving your audience respect and agency, and leading them toward the wins they want.
There are a lot of moving parts to consider when launching, and every business is different. So your strategy will be unique to your business. But here are the foundational pieces that make up the core building blocks of any launch:
Tap into your ideal buyer’s mind with…
I’ll conduct thorough research on the best-fit client for this offer, so your marketing aligns with their problems, doubts, and goals. Here’s what you get:
Pinpoint what made past buyers say yes - I plan and conduct 3-5 private interviews with your past clients to get direct insights on their thinking around your offer, their biggest takeaways, and what convinced them to say yes.
Nail your position in the market - I also dig into voice of customer research methods like your past client feedback, online forums, and other channels to better understand the overall market and what people need to hear from you.
Apply research findings for stronger marketing - I organize direct insights from your audience into a findings report you can use to improve your overall marketing. My clients find this makes great inspo for social posts, podcast topics, and more!
The captivating presentation your offer deserves…
Share all the details your audience needs to feel confident buying - You get long-form sales page copy that captures attention, builds trust, and drives sales.
Meticulous sales strategy - Every section on your sales page is crafted and positioned to show folks what they need, when they need it, and ultimately drive conversions.
Complimentary assets to increase conversions - We don’t just leave it at the sales page. You get free checkout (or next step) and confirmation pages to get folks over the finish line.
You may only need the foundations listed above for launch success. Great! We can have a transparent discussion to determine the best roadmap for your business. But here’s a taste of the custom additions that may help us jazz things up to suit your offer:
Click-worthy launch emails and strategy that motivate your audience to click through to your sales page.
Social captions that grab attention and inspire your people to come check out your offer.
Email and social post copy that make it super simple for affiliates of your offer to recommend it to their people.
🎀 Wireframed copy for easy hand-off to your designer - Your copy comes in a Google doc with sections as I recommend them appearing on your site, including specific image pairings, CTA button placement, and more.
🎀 Complete round of revisions - You can leave comments to share feedback, and I’ll incorporate it until you’re satisfied with your copy. Typically only one round is needed, but I stick with you til you’re 100% satisfied.
🎀 Pick my strategy brain - You have full access to the marketing strategy ideas in my brain while we work together on this project. I’m happy to provide insights and let you know how your launch plans could be even better.
🎀 Recorded copy walkthroughs - Your copy deliverables come with walkthrough videos so you understand the decisions I made to arrive at the copy on the page.
🎀 Network referrals for design and more - You also get dibs on my best referrals for everything from sales page design, web development, Kajabi strategy, and more.
🎀 Independent and reliable partnership - I fully handle project management so this process is as easy as possible for you. I work independently, but keep you in the loop from start to finish.
How will this play out?
This offer follows my signature EASE copywriting framework. Here’s how that breaks down:
Kick-Off & Info Gathering
We start with a questionnaire and kickoff call, where I gather all the info I need from you, access your product, and develop an action plan for your project.
Prep & Outline
Next, I conduct customer interviews, dive into deep voice of customer research, and begin to assemble the pieces, angle, and flow of your copy.
Write & Deliver Draft 1
Once I have everything I need, I get to writing! I'll keep you posted throughout this process, and serve up Draft 1 copy for you to dig in and share comments.
Finalize & Launch!
I polish up your copy, infusing your voice and feedback so it's ready to go! On launch day, all that's left to do is sit back and enjoy more sales and exhales. 😉
You’re here because you care about having a successful launch that stays in alignment with your values. I’m confident I can help you achieve that. So here’s my promise to you:
During your Launch R&R project, you’ll receive 100% of my attention, expertise, strategy, and all of the resources available to me to support the best launch possible for your business.
You have my word that when we work together, you get access to a seasoned copywriter and strategist who’s 100% dedicated to your launch, cares deeply about seeing you win, and is here to support you well after our project ends.
✔️Custom onboarding questionnaire and 1-hour Kickoff Call to ensure we’re in sync about your goals and desired outcomes for the project
✔️Competitor analysis & voice of customer research to make sure we nail your positioning in the market
✔️3-5 customer research interviews to get direct insights from your audience, and weave their specific language and goals into your copy
✔️Market research findings report to give you a goldmine of ideas, directly from your audience, to inform your marketing moving forward
✔️Sales page strategy & copy to create the enticing presentation your offer deserves and maximize right-fit conversions
✔️Page layout suggestions to hand off to your designer to ensure your page is as conversion-optimized visually as it is verbally
✔️Complimentary checkout (or next step) & confirmation pages to make sure we don’t lose excited potential buyers right at the last crucial moments of the sale
✔️Complete round of revisions - Typically 1-2 rounds, but I’ll ensure you’re 100% satisfied before we part ways
✔️Post-project support for optimization after the page is designed - Send the final sales page back over to me to make sure everything is launch-ready
✔️Custom launch add-ons tailored to your offer - We can discuss adding a launch email sequence, social posts, affiliate swipe copy, or other copy you may need to be ready for launch day
The core deliverables of the Launch R&R Package include:
Conversion-focused sales page
Market research findings document
Complimentary checkout (or next step) and confirmation pages
Plus all of the support outlined above, including a full round of revisions, wireframed copy, recorded walkthrough videos, and post-project support.
You may also add:
Launch emails
Social posts
Affiliate swipe copy, and more.
This is a custom offer I’ll adjust to suit your launch. We can always discuss adding or subtracting items, so if this isn’t exactly what you have in mind, don’t hesitate to reach out!
The timeline for the Launch R&R Package is anywhere from 3 to 8 weeks. This includes initial research, copy development, revisions, and final delivery.
My schedule can book up anywhere from 2-4+ weeks in advance, so it’s worth reaching out in advance to make sure we have a generous window to focus on your copy.
This package is ideal for coaches, digital product creators, and online businesses looking to maximize sales from their launches. I’ve written sales pages and launch copy for:
Coaching programs
Services
Courses
Digital products
Books
In-person and virtual masterminds
Retreats
Memberships
And more.
This offer and the way I work is particularly well-suited for those who want to attract more best-fit clients in alignment with strong brand values. You aren’t looking for someone to take orders, but you want a strategic partner to guide the entire project and support your launch strategy.
Your involvement is crucial at the beginning for the Kickoff call and providing necessary information. But I understand that as a business owner, you’re busy. So I can liaise with team members and provide plenty of options for pre-project alignment.
Throughout the project, I keep you in the loop with regular updates. But I do all the heavy lifting to make the process as smooth and stress-free as possible for you.
While the Launch R&R Package focuses on copywriting and strategy, I provide detailed wireframes and layout suggestions for your designer.
Additionally, I can refer you to trusted designers and developers, or even build that aspect into the overall project and take care of it for you.
This package includes a complete round of revisions to make sure you feel great about your copy before it goes live. Typically, only 1-2 rounds are needed. But I’ll stick by your side until you’re 100% satisfied with how everything looks.
Absolutely! Head to my portfolio to check out a few recent samples. If you don’t see what you’re looking for there, reach out to let me know. I’m happy to share additional samples via email.
Not a problem at all! In fact, I prefer customizing your launch package to suit your specific offer and business goals.
When we chat about your project, just let me know what you’re thinking and we can come up with a custom game plan for your launch.
Getting started is easy! Simply click one of the buttons on this page to share some quick info with me about your business and the offer you’re launching.
I’ll review it and get back to you within 48 hours on weekdays. If it feels like we’re a good fit, I’ll send over a link for you to book a call so we can discuss your project and take it from there!
I welcome your questions and I’m excited to chat them out with you. Please feel free to reach out to me directly at brandy@bwellswriting.com with any questions.
You want to launch your offer with quality conversion copywriting that sounds like you, and helps you nail your marketing goals. I’d absolutely love to help you do that.
That’s why I created the Launch R&R Package. To pair my strategic Research process with your ambitious Revenue goals, and knock out launch copy in a way that feels easeful for you.
If that sounds like the right next step for you, please fill out the form linked on this page to get started. From there, we can have a commitment-free call and determine the best next step for your ideal launch.
To more sales and exhales,
