Your words could be working harder for you.
Great copy builds relationships, your reputation, and your business. Reach out to find out how and discuss your needs today.
Great copy builds relationships, your reputation, and your business. Reach out to find out how and discuss your needs today.
Get a custom lead-getting system dialed in for your business. With sales copywriting and strategy that speaks directly to your dream clients — so more of them feel excited to step into your world.
“Your campaigns, copy, and strategy will be exponentially improved with Brandy in the mix. If you're trying to plan out the perfect strategy for your next campaign, the first priority on that list should be "Hire Brandy". She really is that good." - Alex Moore, Strategist & Copywriter at Peaceful Profits
It feels like you’re putting in too much manual effort to get new clients — whether it’s finding and pitching new leads, or spending more time than you’d like on sales calls explaining what you do.
You attract people who aren’t the right fit for your offers, which is a big drain on your time and resources.
You’re relying too heavily on one marketing channel. Diversifying your approach would help you reach more ideal clients you know are out there.
It’s totally possible for new ideal leads to consistently flow into your business with less effort needed from you and your team. Your better lead-getting system will help you…
Grow your client list seamlessly - With targeted messaging that resonates deeply and draws clients who are eager to work with you
Get time back and lower your stress levels - When your lead-getting method is automatic, you can spend less time speaking with folks who are the wrong fit, and focus more on the work you do best
Work with more of the right clients - The trick is strategically filtering out those who aren't a fit, so you connect with more of the folks who are
Grow with more ease - A reliable influx of quality leads means you’re better equipped to expand your offerings and reach your growth goals
^^ I’ll tell you how we can do that together in just a sec.
Conversion copywriter and lead generation funnel strategist for online offers and service-based businesses
I’ve served 300+ clients and marketing agencies, and written dozens of lead generation funnels to help integrity-driven businesses attract more of the right leads.
From my experience over the years, I know creating an automated lead-getting system is one of the best ways to cut out the bottleneck in your business. And start growing in a way that feels good to you. That’s why I want to help you:
with an “autopilot” marketing system that does the legwork for you.
with a custom lead generation funnel designed with your clients’ needs in mind.
by bringing in the right people, improving buyer satisfaction and retention.
Lead magnet, content and/or ad creation
Understand what attracts your audience - I’ll conduct thorough research on your clients, and develop a strategic resource (free or paid) that encourages them to sign up for your email list.
Position yourself as an expert - We’ll strategize valuable content that helps you establish authority in your niche, so ideal clients trust you enough to take this first step into your world.
Increase engagement and conversions - This all-important attraction step uses deep audience research and sales psychology to make sure you attract the right people (those more likely to buy).
Capture attention immediately - Tap into the *aha moment* your audience needs to be ready to work with you. With a landing page that gets them excited to share their contact info in exchange for the value you offer.
Conversion-focused copy and strategy - Every word of this key page is written with conversion copywriting principles in mind, and wireframed with suggestions to optimize the design.
Turn visitors into leads - A strategically placed form and calls to action capture visitor information, turning the right folks into leads for your business automatically.
Strategic next-step emails - Engage your best-fit leads with emails that motivate them to take the next step to work with you.
Give them what they need - Each email is written to keep your leads excited to be in your world, with copy that offers value and builds the relationship over time.
Convert paying clients - With strategic calls to action, these emails gently nudge prospects toward the next step to working with you.
🙌 Wireframed copy for easy hand-off to your designer - Your copy comes in a Google doc with sections laid out for you, including specific image pairings, CTA button placement, and more.
🙌 Complete round of revisions - Leave comments to share feedback, and I’ll incorporate it until you’re satisfied with your copy. Typically only one round is needed, but I stick with you til you’re 100% satisfied.
🙌 Pick my strategy brain - Access my marketing strategy ideas while we work together on this project. I’m happy to provide insights and let you know how your lead generation efforts could be even better.
🙌 Recorded copy walkthroughs - Your copy deliverables come with walkthrough videos so you understand the decisions I made to arrive at the copy on the page.
🙌 Network referrals for design and more - You also get dibs on my best referrals for everything from web page design to funnel builders and more.
🙌 Independent and reliable partnership - I fully handle project management so this process is as easy as possible for you. I work independently, but keep you in the loop from start to finish.
How does it work?
This offer follows my signature EASE copywriting framework. Here’s how that breaks down:
Kickoff & Info Gathering
We start with a questionnaire and kick-off call, where I gather all the info I need from you, and develop an action plan for your project.
Prep & Outline
Next, I conduct customer interviews, dive into deep voice of customer research, and begin to assemble the pieces, angle, and flow of your copy.
Write & Deliver Draft 1
Once I have everything I need, I get to writing! I'll keep you posted throughout this process, and serve up Draft 1 copy for you to dig in and share comments.
Finalize & Launch!
I polish up your copy, infusing your voice and feedback so it's ready to go! Once it’s live, you enjoy more best-fit leads flowing into your business, and we can discuss optimization support as needed!
You want a reliable way to attract more leads into your business. I’m confident I can help you develop the best method for you. So here’s my promise to you:
During your Lead Flow Accelerator project, you’ll receive 100% of my attention, expertise, strategy, and all of the resources available to me to support the best lead generation method possible for your business.
✔️Custom onboarding questionnaire and 1-hour Kickoff Call to make sure we’re on the same page about your goals for the project
✔️Competitor analysis & voice of customer research to make sure I zero in on where your people are, and what they need to hear from you
✔️3-5 customer research interviews or a customer feedback survey to get direct quotes from your people so I can speak to their needs in your copy
✔️Market research findings report to give you a goldmine of ideas, directly from your audience, to inform your marketing moving forward
✔️Attraction content strategy & copy to create the lead magnet and/or content you need to invite the right people into your world
✔️Conversion-focused landing page strategy & copy to show dream clients what they need to see to opt into your email list
✔️Escalation email sequence strategy & copy to build the relationship and motivate people to take the next step to work with you
✔️Page layout suggestions to hand off to your designer to ensure your copy is as conversion-optimized visually as it is verbally
✔️Complete round of revisions - Typically 1-2 rounds, but I’ll ensure you’re 100% satisfied before we part way
✔️Post-project support for optimization - Send the final copy back over to me to make sure everything is ready to go live
✔️Custom add-ons tailored to your offer - We can discuss adding additional elements depending on your best lead-getting approach, like paid ad copy, social post copy, and more.
The core deliverables of the Lead Flow Accelerator Package include:
Attraction content (could include lead magnet copy, blog content, or other forms of content designed to attract your audience)
Conversion-focused landing page
Emails that support the next step
Plus all of the support outlined above, including a full round of revisions, wireframed copy, recorded walkthrough videos, and post-project support.
This is a custom offer I’ll adjust to suit your business. We can always discuss adding or subtracting items, so if this isn’t exactly what you have in mind, don’t worry. We’ll come up with the best approach for your business!
The timeline for the Lead Flow Accelerator Package is anywhere from 3 to 8 weeks. This includes initial research, copy development, revisions, and final delivery.
My schedule can book up anywhere from 2-4+ weeks in advance, so it’s worth reaching out in advance to make sure we have a generous window to focus on your copy.
This package is ideal for service-based businesses, and online businesses looking to attract more leads with less effort.
This offer and the way I work are particularly well-suited for those who want to attract more best-fit clients in alignment with strong brand values. You aren’t looking for someone to take orders, but you want a strategic partner to guide the entire project and support your lead generation strategy.
Your involvement is crucial at the beginning for the Kickoff call and providing necessary information. But I understand that as a business owner, you’re busy. So I can liaise with your team members and provide plenty of options for pre-project alignment.
Once I get started, you can kick back and relax. I’ll keep you in the loop with regular updates. But I do all the heavy lifting to make the process as smooth and stress-free as possible for you.
While the Lead Flow Accelerator Package focuses on copywriting and strategy, I provide detailed wireframes and layout suggestions for your designer.
Additionally, I can refer you to trusted designers and developers, or even build management of that aspect into the overall project and take care of it for you.
This package includes a complete round of revisions to make sure you feel great about your copy before it goes live. Typically, only 1-2 rounds are needed. But I’ll stick by your side until you’re satisfied with how everything looks.
Absolutely! Head to my portfolio to check out a few recent samples. If you don’t see what you’re looking for there, reach out to let me know. I’m happy to share additional samples via email.
Not a problem at all! In fact, I prefer customizing your lead generation funnel package to suit your specific offer and business goals.
When we chat about your project, just let me know what you’re thinking and we can come up with a custom game plan for you.
If you need copywriting with a quicker turnaround, check out my Copy VIP Day offer.
Getting started is easy. Click one of the buttons on this page to share some quick info with me about your business.
I’ll review it and get back to you within 48 hours on weekdays. If it feels like we’re a good fit, I’ll send over a link for you to book a call so we can discuss your project and take it from there.
I welcome your questions and I’m excited to chat them out with you. Please reach out to me at brandy@bwellswriting.com with any questions.
You’re ready for a reliable, automatic way of bringing your best leads into your business. I’d love to provide the copy and marketing strategy to make that happen.
That’s why I offer the Lead Flow Accelerator Package. To help you connect with those dream clients that are out there, if only you had a simple system to bring them to your digital door.
If that sounds like something that’d support your goals, please fill out the form linked on this page to get started. We can have a commitment-free call and determine the best next step for your business.
To more sales and exhales,
