What's with the baby bird logo? Here's the story
Story time: How this copywriter got her logo
One of my favorite things about working with business owners is hearing the creative, fascinating, and even moving stories behind your work. It’s incredible the ways we can weave our passions and most intimate stories into badass online businesses. So, I thought you might want to hear a short origin story behind my business, too.
Around a decade ago, I started this website as a blog, called The Baby Bird Blog. I used it to share 50+ poems, blog posts about my travels, and musings from moving everywhere from Tennessee to Oregon to 8 different cities in Spain.
Over the years, the site shifted to become a website for my copywriting business. But I kept the baby bird logo to pay homage to my journey as a writer, from vulnerable blogging as a creative outlet to turning my love of writing into my livelihood.
Below is the original story I shared, probably in 2015 or so, to explain the baby bird.
The baby bird story
When I was 16, I found myself in a hospital in Cabo San Lucas, Mexico with a broken arm. I had flipped an ATV while racing down the beach with my cousins and was now staring up at an x-ray of my fractured right humerus.
Upon evaluating the x-rays, the doctors discovered a benign bone tumor caused by a rare, non-hereditary bone disease called fibrous dysplasia, which can cause one isolated bone to develop fibrous tissue where normal bone should be. The tumor had gone unnoticed up until then, and really presents no hindrance other than making my arm more prone to fracture, and slightly misshapen.
When we returned home, my arm was reset and cast in a way that exaggerated its funny shape. The cast came off, and it was lovingly nicknamed “the baby bird arm” among friends.
In high school at the time, I was less than thrilled about any attention drawn to an abnormal part of myself. I wanted to hide anything that might make me different.
However, since then, I've discovered the importance of celebrating my inner “baby bird.” Those parts of myself that are vulnerable, undiscovered, and prone to fracture are, when embraced rather than hidden, the parts that contribute most to my growth.
The purpose of this blog is to put energy into that growth that comes best from looking at the world through baby bird eyes. The art of being cheerfully present and outward with vulnerability.
Discussion, I've discovered, becomes so much deeper, fuller, richer, when I can come from a place of admitting how little I truly know. This is the notion I want to explore.
I hope to celebrate childlike curiosity, find the honesty in opening up to newness and being okay with my own limitations, and harness the courage that pushes us to look out from the nest at a giant world, unsure whether we will fly or fall, and decide to jump anyway.
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Want to use strategic storytelling to get more sales?
I believe the best sales copywriting combines your authentic stories with proven conversion strategies, and a deep respect for your audience. You can be strategic and persuasive while giving people agency in their buying decisions, and conveying stories you’re proud to share with the world.
If this sounds like the way you want to market your business, whether you’re looking for email marketing support, sales page copywriting, or another form of copy, I can help.
Fill out the application here to see if we’re a great fit to work together on your marketing. I can’t wait to share your stories with the world.
