What is a copywriter VIP day? A complete guide to done-in-a-day copywriting
When it comes to marketing projects for your business, the words involved may not be the first thing that comes to mind. Maybe you hired a web designer or someone to help with paid ads, and now you’ve realized you need conversion-focused copy to support those services. So suddenly, the copywriting for these projects becomes a rushed, last-minute task.
As a direct response copywriter with 5+ years supporting over 300 businesses with their marketing, I can assure you that this is more common than you’d think.
It’s easy to get overwhelmed when trying to stay on top of all aspects of your business. So then, when you suddenly need a landing page for your fitness program, an updated home page for your coaching business, or ads to bring in new leads, it makes sense if you don’t have the copywriting ready to go.
But here’s the problem: without strong, conversion-focused copy, you’re not setting yourself up for success. Great copy drives action, and it needs to come before a web page is designed or an ad goes live.
Plus, finding a copywriter you trust can be challenging. Maybe you’ve had mixed experiences in the past, or the copywriters you know of are booked up for months.
Enter the Copy VIP Day. In this article, you’ll learn what exactly a copywriter VIP day is. This simple service can help you overcome your marketing challenges, whittle down your mounting to-do list, and publish high-quality, conversion-focused copy even if you need a quick turnaround.
What is a copywriter VIP day?
A copywriter VIP day is a fast-turnaround copywriting service where you can provide details of a marketing project to a copywriter, and receive the deliverable back within 48 hours of project kickoff.
Instead of waiting weeks or months as your project sits on your Asana to-do list, you get conversion-optimized copy ASAP.
Here’s what makes a Copy VIP day an excellent option for getting the copy you need:
Get your project completed fast: Schedule your Copy VIP Day directly into your copywriter’s calendar. No back and forth or project proposals. After the project kicks off, you’ll have your deliverable turned around fast, though timelines depend on the specific structure of the copywriter’s service.
Receive a copywriter’s full attention on your words: During my Copy VIP Days, you get 7 hours of my time dedicated to your project and nothing else. My full attention is on your marketing, so you’re free to focus on other things.
Stress-free process: There’s no lengthy onboarding here. No ongoing discussions. Just copy that sounds like you from a copywriter who understands your marketing goals and unique brand voice.
Here’s the thing: marketing shouldn’t feel like a never-ending headache, and a black hole for your time and money. If you’re in a place where you need high-quality, on-brand copy but can’t afford to wait, a copywriter VIP Day might be the perfect solution.
What can you get from a copywriting VIP day?
The whole idea behind a copywriter VIP day is convenience for you as a business owner. To that end, I take on many smaller marketing projects, as long as I have the skill set to deliver them.
To give you an idea of what that might look like, here are some examples of what you can get in one of my VIP days:
Home page or short sales page: Welcome website visitors or warm leads with copy that speaks directly to their needs and encourages them to take action, in your voice.
One page of another type of web copy: This could be a services page or an about page, for example. With the right copy, pages like these can serve as conversion drivers and brand-builders for your ideal customers.
Sequence of up to 5 emails: Maybe you need a 5-part email sequence to drum up interest for an upcoming program release, or just start making sales for your business. I can knock that out for you in a Copy VIP Day.
A month’s worth of weekly newsletters: Forget about coming up with ideas for next month’s email newsletters. I can provide a batch of engaging, value-driven emails to get your list excited about future offers.
Copy punch-up for an existing sales page: Sales pages are so important to get right, but they’re time-consuming and require a lot of strategy. So why not have a professional copywriter find opportunities to boost conversions without starting over?
A few smaller copy to-dos: Hand over a few of those small marketing tasks that keep stacking up and overwhelming you. (We can discuss what's possible for me to complete in one day!)
What does the VIP Day process look like?
Signing up for a Copy VIP Day is as effortless as it can be impactful for your business.
Here’s exactly what you can expect when you book a Copy VIP day with me:
Step 1: Share project details with me and book
Before we get started on your Copy VIP Day, I’ll need you to fill out a short questionnaire on this page. This gives me all the information I need to understand your audience, offer, and any goals you have for the project.
Step 2: Join me for a short Kickoff Call
Around 1-3 days before your VIP Day begins, we’ll hop on a 1-hour call to get aligned on the project so you have a chance to express your ideas. (I’m happy to accommodate if another method works best for pre-project alignment.)
Step 3: Sit back while I handle your project
This is the best part: you can exhale knowing that project is finally being handled by a professional. I’ll spend 7 hours focused exclusively on your copy. (I’ll start the timer, put on my noise-canceling headphones, and get to work!)
It's helpful if you’re available on the day in case any last-minute questions pop up, but in most cases, I’ll have everything I need to get the project turned around.
Step 4: Receive your completed project
A day after your VIP Day (or our agreed turnaround date), I’ll send your finished copy over to you. I’ll also provide a short walkthrough video to share my decision-making process and rationale behind the copy I wrote for you.
From there, you’ll get one complimentary revision round following delivery of up to 1 hour, and 7 days of email support afterward in case you have any questions.
Is a copywriter VIP day the right move for you?
Some projects require a lot of strategizing, thinking, and collaborating. In those cases, a Copy VIP day might not be the best move for you.
But if you’re feeling the pressure of mounting deadlines, stacked-up marketing to-dos, and you need a quick turnaround on a project or two?
I’d say it’s well worth considering a Copy VIP Day. This process can alleviate so much time and stress, and you get much more strategic, higher-quality copywriting than you’re likely to achieve through templates, DIY-ing, or having a non-copywriter support you.
How a Copy VIP Day differs from traditional copy projects
Traditional copy projects can stretch over weeks, requiring multiple check-ins, rounds of feedback, and extended timelines. For health, fitness, and coaching brands, where you need a lot of copy, fairly quickly, a Copy VIP Day is the ultimate solution. Instead of a drawn-out process, you get a streamlined experience with immediate results.
If customer churn and membership retention are at the forefront of your business priorities, a Copy VIP Day allows you to test and launch key messaging fast. It’s about making a real impact, without the delay.
Is a copy VIP day the right fit for your brand?
Not every business needs a Copy VIP Day, but it’s ideal if you:
Are launching a new product or program and need high-converting copy, fast.
Struggle with high churn rates or low engagement and need fresh messaging to turn things around.
Have been burned by previous marketing hires and are looking for a quick, reliable solution.
Need copywriting support but don’t have the resources or bandwidth for a full marketing team.
Feel like your current messaging is missing the mark and you’re ready for a fast-paced, focused update.
“What does a copywriter VIP day include again?”
When you work with me, a Copy VIP Day is designed to fit smoothly into your schedule without adding extra work. Here’s what you get:
Kickoff call: We’ll start with a deep-dive call to clarify your brand, audience, and goals.
Copywriting session: I’ll work on your project for 7 hours, crafting messaging that connects with your audience and supports your marketing strategy.
Your copy deliverable: Once we agree on your chosen copywriting deliverable, I guarantee you’ll receive it completed after your Copy VIP Day.
Walkthrough video: You’ll receive a detailed walkthrough presentation of the copy, explaining my decisions and how each element aligns with your goals.
Complimentary revisions: We’ll make any necessary adjustments, so you walk away with copy that you’re 100% proud to put into the world.
Ready for your VIP copywriting service?
If you’re tired of waiting for high-quality, conversion-focused copy, copywriter VIP days could be exactly what your business needs. Whether you’re looking to reduce churn, increase retention, or simply launch your next campaign with messaging that resonates, a Copy VIP Day can deliver the impact you need, fast.
If you’re ready to book your Copy VIP Day, I’d be honored to support your business with quality copywriting. Find more details and follow the process on this page to get started!
